At Hoffman Creative, we believe in forming compelling brand narratives through exceptional design. We take an anthropological approach to each project, weaving together culture, psychology, environment and aesthetics, in order to uncover the true emotional expression of why our clients do what they do. We are interested in the vital question: Who are you?
Led by Eric Hoffman, our New York City-based studio is inspired by the relationships that emerge out of each client story. Our mission is not only to create beautiful and indelible experiences for brands, but also to collaborate deeply with our clients so that they are part of the creative process we build. That process, and the longevity it fosters, is as important to us as the timelessness and innovation that we invest into every design solution we make.
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Founder and Principal Eric Hoffman studied Global Ecology and Fine Art at Bard College. Following his BA degree, he worked
in strategic marketing for the Arnell Group but eventually left to spend two years in the Peace Corps in Belize. Returning to New York in 1998, he studied graphic and digital design at School of Visual Arts. From 2002 to 2004 he was the fashion photographer Steven Meisel’s in-house art director. He established Hoffman Creative in 2007.
At the studio, Eric believes in keeping the core team intimate, so that every designer touches on every project with extreme productivity, and as Principal, he is always the lead for each client. In addition, the studio also collaborates with a dedicated family of international design partners in printwork, photography, copywriting, industrial design and filmmaking. In this way, Hoffman Creative brings the value and scope of service of a larger agency to our clients while preserving the focused attention of a true and
personal creative relationship.